Margarethe Denk

Swimming coach increases her profitability and reduces her admin time by adopting vcita’s robust management platform.


Margarethe Denk has always been a swimmer. She trained with coaches and learned to teach others to their full swimming potential. In 2015 she decided to turn her passion into a proper business and differentiated herself from other swim schools by mastering Terry Laughlin’s innovative Total Immersion swimming technique.

She now finds herself in the water most of the day teaching her clients including beginners, triathletes, and those struggling with injuries.






Education & training


Automation, scheduling & packages


Too much time tied to the computer and not spent in the water

Between time-consuming appointment requests received by email and payment follow-ups, Margarethe found herself losing at least an hour a day to administration. With so much of her day meant to be spent in the pool, Margarethe couldn’t be tied to a computer as it spelled lost time and missed income.


Reducing time-stealing administrative tasks

Client management (CRM)

Before vcita, Margarethe was back and forth with her email and essentially tied to the computer. Now she can manage her entire business anytime and from anywhere with vcita’s mobile app.

Scheduling software & calendar

Now that vcita’s booking system is integrated into Margarethe’s website, she doesn’t have to manually read and respond to emails or schedule appointments over the phone. Clients can self-serve by seeing what times are available and booking their own appointments accordingly.

Online payments

With 25% of Margarethe’s business sold as packages, she needed a robust CRM that could provide lesson packages online, in an easy, pre-paid format. Margarethe now offers many different lessons geared towards her different clientele and their goals. Her clients can see all their options, and can easily register and pay online for the package that matches their needs. vcita has also given Margarethe transparency into her cash flow. As a result, it’s so much easier to see and monitor.


Less admin, more time spent in the water

Once integrating vcita, Margarethe began saving herself more than 10 hours per month on scheduling alone! Her clients are happy too, complimenting Margarethe on how much they love her automated system especially because it’s so easy and straightforward to use.

Through vcita, Margarethe sells a variety of lesson packages. And, as a result, her profitability has increased by more than 30%. She has also improved her client retention by making them more likely to sign up for a series of sessions. Margarethe recently started offering lessons in her own pool, the first endless pool for coaching within 100 miles. It’s the next step in building her business.

“vcita lets me spend more time in the pool with clients and less time behind a computer. They book, they pay, and they show up.”

– Margarethe Denk

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